Brand Identity
Strong brands don’t happen by accident. They’re built through strategy, storytelling, and design that connects with people in a meaningful way. From logo development and visual identity systems to comprehensive brand guidelines and real-world applications, my work is focused on creating brands that feel authentic, memorable, and built for growth.
Logo Development
Brand Guidelines
Great branding goes beyond a logo. Brand guidelines create consistency, clarity, and confidence across every channel. I develop easy-to-use systems that define typography, color palettes, imagery, voice, and visual standards so teams can keep their brand cohesive. Whether they’re launching a campaign, updating a website, or creating everyday communications.
< Green International Affiliates is a multi-disciplined civil and structural engineering firm. While working at Stackpole-PPG I worked as the designer to refresh their logo and visual identity and created a new corporate standards and usage guidelines.
> Norwood Bank and Foxboro Federal Savings Bank merged to form a new bank; OneLocal. While working at Stackpole-PPG I was the designer on the rebranding team. We started by running Brand Workshops with associates from both banks. The next step was to send out customer surveys and did competitive market analysis to define OneLocal’s new character.
